There’s so much that needs to be sacrificed from the farmer’s end. The native rice varieties are not so profitable and hence less opted for cultivation.Įach crop may take 180-230 days to grow. Majority of those were lost with time after the green revolution, farmers started investing in short-term crops. “Until a few centuries back, there were more than 1,50,000 varieties of rice in India. Preserved 174 varieties of rice and handheld Menaka through the process of conservation. She owes her success to her idol and inspiration Nel Jayaraman, a farmer and consumer activist who has I took part in television programmes to speak about these options and also demonstrated cooking each variety,” narrates Menaka who, over the years, has collaborated with farmers from the delta districts such as Thiruvallur, Theni, Villupuram, Mayiladuthurai and more. My husband was hell-bent on taking the pride of forgotten rice varieties to the public, so we had to find a way.
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They wouldn’t know how to cook it so, they would return the rice to us. People would be hesitant to buy even half a kilogram of rice back then. “My husband and I have been researching rice varieties and been in this line of work for the past 12 years. Witnessing a drastic growth in the consumption of rice in the recent years takes Menaka back to her early days when the whole idea of unpolished rice was foreign to people. That apart, we also have coldpressed oils, millets, pulses and traditional cooking vessels,” explains Menaka. People can either buy from us and cook or attend the classes. “Mannvasanai offers value-added products such as soup, batter, porridge, ready-tomake options and vadaam using these rice varieties, based on orders.
To ease the cooking process for beginners, Menaka has also been taking online cooking classes during the lockdown. I was somehow able to procure rice from the farmers and distribute it to customers,” says Menaka who’s been single-handedly running the shop after the demise of her husband Thilakarajan in 2017. “The shop was open once the lockdown measures were relaxed for essentials. I’ve been delivering rice to Mumbai, Bengaluru, Madurai, Puducherry and all parts of Chennai, besides exporting to Qatar, Oman and Malaysia,” says Menaka.
People who were earlier purchasing half a kilogram and one kilogram of rice started investing in bulk quantities and have made a complete switch to cooking with organic rice every day. “A few varieties that were in demand during the lockdown were mapillai samba, thooyamalli and kichili samba. “Cultivate and propagate native varieties of Crops & Vegetables.The entrepreneur would have easily received inquiries from more than 10 customers over the phone every day. “Provide Good Food to all at affordable Cost.” “Bridge Farmers directly to consumers establishing a Win – Win State.”
“Practice Indigenous Natural farming methods and best practices to produce Good Quality Food.” To bring back the ecological balance and lead a self-sufficient and self-sustainable off the grid farming & living. We practice traditional farming method combined with latest farming technology such as micro irrigation and farm automation to address today’s farming challenges and show farming as one of the noble and profitable business on earth, to attract many new generation into farming, We research, document and publish all our natural farming best practices and learning to create awareness about natural self sustainable farming in our Facebook Page: RangamalaiOrganicsĪs a farmer, we sell all our farm produce and value added farm products to the directly to consumer through our registered brand name “ Manvasanai” meaning smell of earth. We grow our own food and serve the surplus to the society.Īpart from the agriculture production and value added products, we are involved in other related farming services such as Natural Farming Education services, Ecological Conservation, Farm Internship Program, Community Farming, Community Seed Bank and Farming consultation services.
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We are an agricultural producer company founded in May 2015, and are involved in cultivation and production of poison free good quality food which includes all native varieties of crops, vegetables, native seeds, manure and other value added farm produce. Rangamalai Organic Farms is an fully integrated self sustainable organic farm located in the foot hills of Rangamalai, Vellayampatti, Aravakurichi Taluk, Karur, Tamil Nadu, India.
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